Reality check

What is this?

You have performed an industry and market analysis and thought about a business model prototype combination within the opportunity space. Now bring everything together. Take a minute to clearly articulate the business model(s) you aspire to pursue.

How?

In-depth critical questions

It is important to answer these questions regarding the following topics before proceeding:

• value proposition
• market
• industry
• sustainable advantage
• economics of the business model
• team

Download the following list and try to answer the questions per topic. If you have trouble answering too many questions, it is time to iterate. Go back a step and reconsider a few things, you don't want to start a business based on a troubled idea. It's a waste of time!

Total output from this phase:

• Industry analysis and Value chain analysis based on your discovery based information

• Positioning in the market

• Market quantification

• 2D or 3D Prototype of product or service

• Business Model Prototype(s) (Business Model Canvas)

• Teece + Blue Ocean + Financial fishbones supporting your business model

• Top down + bottom-up Market analysis