Do you want to develop a business case for your new or existing venture? Here is a tool that helps you do this based on the experiences of expert entrepreneurs.
While the "WHAT" describes an iterative sequence of questions to think about, the "HOW" describes the actionable principles that entrepreneurs use to come to answers.
The tool was developed by Miguel Meuleman, Jan Lepoutre, Hans Crijns and Mathias Cobben at the Vlerick Centre for Entrepreneurship, in cooperation with Kristien De Wolf, and the inputs of many colleagues, students and entrepreneurs.
© Vlerick Leuven Gent Management School
Co-created by Kristien De Wolf