What is this?
You have performed an industry and market analysis and thought about a business model prototype combination within the opportunity space. Now bring everything together. Take a minute to clearly articulate the business model(s) you aspire to pursue.
In-depth critical questions
It is important to answer these questions regarding the following topics before proceeding:
- value proposition
- sustainable advantage
- economics of the business model
Download the following list and try to answer the questions per topic. If you have trouble answering too many questions, it is time to iterate. Go back a step and reconsider a few things, you don't want to start a business based on a troubled idea. It's a waste of time!
Total output from this phase:
Industry analysis and Value chain analysis based on your discovery based information
Positioning in the market
2D or 3D Prototype of product or service
Business Model Prototype(s) (Business Model Canvas)
Teece + Blue Ocean + Financial fishbones supporting your business model
Top down + bottom-up Market analysis
- Business Model Generation, a book by Alexander Osterwalder and Yves Pigneur (2010)