Wednesday, March 30, 2011
Alex Osterwalder meets Steve Blank
Business Model Generation is about people who strive to defy outmoded business models. They are visionaries, game changers, and challengers who want to design tomorrow's enterprises. To succeed on this journey they will require new tools, such as the Business Model Canvas and Steve Blank's Customer Development. In this post, Alexander Osterwalder outlines how they fit together.